SOCIAL MEDIA MANAGEMENT & STRATEGY
Overview:
I have 4+ years in social media marketing and branding in non-profit organizations, community-based, and research-informed initiatives.
The strengths I bring into projects and brands are:
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consultation and art direction
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social media management
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visual social media and marketing strategy creation
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platform strategy
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blogging
As the industry rapidly grows and changes, I strive hard to stay up to date on new platforms and updates and hot trends that aid agencies to track their engagement, reach, and ROI metrics easily.
With my social work, (Im) migration, women's, and gender studies background, I also bring in the perspectives of human rights, social responsibility, equity, inclusiveness when it comes to race, gender, and ability from a western and non-western perspective that empowers my clients to think of innovative and creative ways to expand their audience and knowledge base.
How a brand shows up on social media is important!
If you do not have a brand, then I can help you in creating one. Contact me for a free consultation.
where we can go together:
1) social media strategy
Defining brand's voice, theme online and providing tools needed to create content.
2) social media & community management
Cultivating with your audience a virtual space to feel heard, seen and closer to your brand.
3) influencer marketing
Identify and negotiate with influencers to become ambassadors of your brand.
4) content creation
Translate brand vision into visual graphics to share on all socials, email, and websites.
5) paid media
Managing a budget and creating ads to aid your brand in reaching new audiences.
Current & past projects
a collaborative community based & research-informed initiative, Increasing brand awareness and establish consistent social media presence on Instagram, Facebook, and Twitter
Goals:
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Increase community engagement and connecting immigrants regardless of status, mental health practitioners, community organizers, researchers, and allies with resources and policy updates.
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Enhance the initiative's brand awareness as well as establish with workgroups an overall brand message.
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Establish consistent social media presence and interaction by creating a yearly or semester-based social media plan.
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Provide necessary tools to help members create and publish content.
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Boost outreach of convenings and invite more first and second-generation immigrants to participate in the initiative's action strategies.
Currently leading the web design & social media task group.
Timeframe: December 2020 - ongoing
a rights-based, participatory, interdisciplinary, psycho-educational afterschool program, Instagram focus
Goal:
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Reach current and new audiences to receive community-based data conducted by the youth from the program about the impacts of COVID-19 in areas of employment, well-being, and police interaction/police brutality.
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Invite youth interested in marketing and design to compose the posts while I promote them afterward.
Results:
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Presented the needs-assessment data at a community forum and through social media reached 200 people and had 40 engagements.
Timeframe: June 2020 - August 2020
A non-profit cultivating and sustaining area of business, community, AND ECONOMIC DEVELOPMENT IN VARIOUS CORRIDORS, Instagram AND FACEBOOK focus
Goals:
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Create a logo and design all digital marketing posts of the community celebration/shop local campaign
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Push and increase support to local businesses by shopping, promoting, and/or leaving positive reviews.
Results:
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Cultivated community support of the local businesses virtually and aiding them to reach out to customers safely.
Timeframe: April 2020 - June 2020
a farmers market devoted to providing local, sustainably grown and produced foods that are also organic whenever possible, Instagram focus
Goal:
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Reach audience to support and donate to the farmer's market initiatives.
Results:
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Reached 200+ people, 67 engaged and raised $250
Timeframe: April 2020 - May 2020
GRAPHIC DESIGN
Overview:
Originally from a graphic design background, I always believed art and design could be utilized as both an empowering and healing tool for people to communicate their narrative with others and name what impacts them.
Crafting designs like logos for a new program, graphics to promote events on socials, and impact reports to help stakeholders comprehend why they should continue funding a particular agency are satisfying but infusing it with intentional content and storytelling motifs transform the medium to be more than self-serving and ableist.
My graphic design background has not only helped me in all my digital marketing endeavors but aided me to cultivate connections with community members through storytelling and their form of art.
Current & past projects
branding & website revamp: 2021-Ongoing
Currently working with a collaborative community-based and research-informed task force that is a partnership between immigrants regardless of status, mental health practitioners, community organizers, researchers, and allies. The initiative works to increase and cultivate more awareness of and access to culturally and linguistically appropriate mental health services through education, advocacy, and resource sharing in order to improve and facilitate access to services for those who are undocumented or of mixed-status.
I recently became the task forces chair of web development and social media presence. I created a mock-up of their new website and currently awaiting approval to publish it fully. The chair of the community convenings permitted me to create edits on the convening page as well as cooperate with her on the outreach of the virtual events.
logo & branding guidelines: Empowering counseling program, 2021
The Empowering Counseling Program (ECP) is currently looking for ways to elevate its community-based agency to the next level. ECP never had an official logo and branding before since they began in 2006. As the current program development manager, I implemented and led the initiative to design a logo and branding guideline to increase ECP's capacity building with my youth mentee, Darion Prince, a graphic designer in training.
Darion and I submitted six logo drafts to the executive leadership team. Darion created the foundations of each concept as I refined the rough edges. Darion was inspired by the agency's participatory framework when working with youth and families. We both wanted the logo to convey friendliness, liveliness, and commitment to the clientele being served. We went through one review process and chose the logo evident on both slides. After uploading the logo files, we began creating letterheads and implementing the master brand logo on all print and digital marketing materials.
While Darion and I worked on the brand guidelines, I also revamped ECP's entire website to reflect the brand accordingly. The previous website lacked the potential to convey to stakeholders what ECP was truly about. I rewrote the content and revised certain texts that were repetitive. I aimed to make the website more user-friendly and highlight the current and past work ECP has done thus far.
Event branding: Sneak peek, 2019-2020
Sneak Peek is an annual fundraising event held by the Rogers Park Business Alliance (RPBA) highlighting an evening of what’s coming to Rogers Park, tastings from some of our great restaurants, a silent auction, the chance to mix, mingle and network with other community stakeholders. As the graphic designer and events coordinator, I worked with the marketing manager in creating the brand design of print materials, invites, and signage for day-of details. As the location was at a historical gem, the graphics were utilized to complement the aesthetic while staying within the brand guidelines.
Both years focus on highlighting new upcoming food businesses in the Rogers Park area at the same time financially benefitting RPBA. For 2020 specifically, although I created most of the marketing collateral, I was also in charge of inviting and coordinating all the savory restaurants coming to the event. Here are more details. I would have managed the 2020 event; however, unfortunately, COVID-19 occurred where we canceled the event due to the safety of all.
rebate program & bus ads: Live love shop / viva ame compte, 2019
Live Love Shop is a rebate program whereby shopping locally in the Rogers Park boundaries and saving the receipts can get an individual up to $75 back when one shop's small. By shopping locally, the money stays in the local community. It will help build stronger businesses, provide more employment opportunities and help develop Rogers Park into a more sustainable and vibrant community. As the graphic designer and administrative assistant, I worked with the marketing manager in creating the rebate program's print materials and five-plus 48" W x 72" H bus ads that were displayed from Howard from Sheridan to Ridge (Chicago side only), and Clark St.
event branding: secret garden gala, 2019
Secret Garden is a fundraiser and formal event to benefit the Glenwood Sunday Market's food access program, which in 2019 provided $26,000 in fresh food for individuals in need in the Rogers Park community. The market’s Food Access Program combats food insecurity in the Rogers Park neighborhood by providing grants and vouchers annually for Supplemental Nutrition Assistance Program (SNAP) shoppers. The market is committed to economic, environmental, and social sustainability in Rogers Park, the city, and the region. As the graphic designer and administrative assistant, I worked with the market director and market manager in creating the print materials, invites, and signage for day-of details. As the location was at a rooftop terrace, the graphics were utilized to complement the aesthetic while staying within the brand guidelines.
branding & website revamp: cew (Creatively empowered women) design studio, 2018-2019
CEW Design Studio began in 2012 as a grassroots project to serve refugee and immigrant women who attend the Adult Day Service program at Hamdard. The women served by CEW face challenges entering the workforce or growing their social networks due to language barriers. Several women cope with mental illness and Post Traumatic Stress after witnessing extreme violence in their former homelands. Over the past year, CEW participants have been involved in every aspect of studio development. Some of the women have assumed leadership roles, teaching other participants new skills, or take ownership of the project, helping shape its future. CEW fosters an environment of cross-cultural communication, expression, and instruction for older adults. Artisan participants also have the opportunity to capitalize on their artistic and craft skills to earn supplemental income. While working together, the participants share stories of their everyday lives and insights into how crafting has been a means of coping during difficult times: the stress of relocating, the experience of war, violence, and genocide. CEW is a participant-guided space where the women creatively support each other, share their skills, find hope, help, and healing for one another.
I worked closely with the CEW director and the marketing director with revamping the website. I came up with the entire web layout design concept and photographed most of the product photos. This new website is user-friendly and possesses a responsive design.
content marketing
Logo & branding: an anti-oppression toolkit & podcast, 2021
Enneseca Miller and I built this anti-oppression toolkit & podcast to jump-start the anti-oppressive, anti-racism, anti-trauma, and decolonizing year-long training for the Empowering Counseling Program to deconstruct U.S. White Anglo and Eurocentric knowledge and therapy. To re-construct our praxis is to highlight QIBPOC (Queer Indigenous Black Brown People of Color) and non-western epistemologies (tools to know what is real), ontologies (what is real), and therapies that have been excluded – even obliterated. Through Generation Unconstrained, we challenge the violent ideologies we internalized, the binarisms we normalized, and the systemic inequities we perpetuate. At the same time, this welcomes us to re-member trauma, re-collect the shattered pieces of our history that were strategically erased, and re-define our social work knowledge and praxis.
Enneseca and I chose the name Generation Unconstrained because we want to convey to our audience that you will never be too old or too experienced to learn something new. We want to emphasize both intergenerational trauma and intergenerational resilience. For us, Generation Unconstrained is about the liberation of all. One cannot be liberated if an individual is greatly consumed within one's own narrative. The work starts from re-membering and re-defining how oppression in the U.S. has shaped ones' community, family, and internalized biases and prejudices. While Enneseca worked on the episode scripts, established the foundations of the website, and facilitated our teammate's progress with their tasks, I created the logo, the branding design including each web page, coordinated with a translator to convert our website from English to Español, edited audio and utilized a platform, Anchor, to expand our podcast's reach.
Generation Unconstrained is offered in the following platforms: Pocket Casts, Breaker, Google Podcasts, Spotify, RadioPublic & Anchor.
Commercial corridor plan for howard st & morse ave, 2020-2021
The Rogers Park Business Alliance has led planning efforts on Morse Avenue, Howard Street, Western Avenue, and Sheridan Road. This is one of the resulting plans that serve as a guide for development on these commercial corridors. As the graphic designer and events coordinator, I worked with the SSA (Special Service Areas) manager, who manages the Clark/Morse/Glenwood SSA #24 and is a liaison for the Spanish-speaking resident's businesses in Rogers Park. The design and graphic concept were inspired by the Chicago Transit Authority (CTA) lines that expand all across the various corners of Chicago. While Howard and Morse commercial corridors might have been impacted by commercial disinvestment, these two commercial districts show resilience to thrive. This is a glance of the many implemented recommendation from the original plan 15 years ago.
A guide to commercial development, 2020
The Rogers Park Business Alliance has led planning efforts on Morse Avenue, Howard Street, Western Avenue, and Sheridan Road. This is one of the resulting plans that serve as a guide for development on these commercial corridors. As the graphic designer and events coordinator, I worked with the SSA (Special Service Areas) manager, who manages the Clark/Morse/Glenwood SSA #24 and is a liaison for the Spanish-speaking resident's businesses in Rogers Park, in refining the guide. This pamphlet was designed to help those who are beginning a business, expanding a business, and developing commercial property. The purpose of this pamphlet is to aid prospective business owners and developers to understand each corridor's vision, determine which corridor is best for one's business needs, navigate the city's review and approval processes, etc. This project was rewarding to work on because I hope to open up my own business someday.
Impact report: rogers park business alliance, 2018-2019
Both of these impact reports aim to convey to community stakeholders the differences done to address concerns the small-business community encounters as well as aid them through support services, campaigns, events and promotions, beautification and maintenance, and investments. As the graphic designer and administrative assistant, I helped the marketing manager in creating both of the annual reports while staying within brand guidelines.
Event placemaking & branding: vision Clark street, 2018-2019
The Vision Clark Street planning effort was initiated in April 2017 by Rogers Park Business Alliance (RPBA) to elevate Clark Street into a more vibrant and sustainable commercial corridor. The project focuses on the stretch of Clark Street from Howard to the north and Devon to the south, which consists of a mix of uses, building types, transportation options, and a diverse population of residents and business owners. In recent years, vacant buildings and a lack of investment have resulted in the corridor looking “worn” and in need of a plan that engages the community in its revitalization, while preserving and enhancing the elements that make it so unique.
For one of the Vision Clark Street events, I aided the SSA #24 manager and the marketing manager in designing 10 poster boards that conveyed: Economic Vitality I & II, Design I & 2, and Promotion. Five of the poster boards used the English logo while the other five utilized the Español logo version. All of the graphics were kept in accordance with the brand guideline and digital assets created by The Lakota Group.